lecture notes 2

Lecture notes 9/6

Syllabus review – go over point system, how it is different from percentages, no participation grade, honors option, do not refer to syllabus for current assignments

Use of textbook – special sections

Industry

Introductory lecture – powerpt.

Mass communication = mediated communication

Mass media – different mediums (part of media literacy is study of different mediums)

Linear – letter, email, asynchronous, staged, prerecorded

Transactional – face to face, live, real time

Media literacy – informally

Compare to literacy (and note preliterate – specific, local, memory, myth and history, storytelling)

What media literacy is not

1) media bashing – kill your television, media is bad for you, great TV statistic,

concerns about childhood obesity, substance abuse, materialism, violence, race, class and gender issues – media is the cause, media literacy is the solution, protectionist

oppositional to media culture - watch carefully, think critically

2) media is ideological- test for validity – identify the ideology, clarify your own, come to terms with it, what is normal – med lit is asking questions

3) media is not just production – producing media doesn’t mean you are literate, set of skills, not understanding