CO2064 Mass Media: Issues and Ethics

Tuesday, September 12, 2006

lecture notes week 3

Lecture notes 3

Hours of work for course

Worksheets – examples – steve and kristian, preview next worksheets

Multiple points of access

Intro presentation – show calendar, textbook, who has what on the board

Culture intro – gods must be crazy

Qualities of bushman culture – cooperative (hostile environment), stable/static, content

Technological innovation – disruption and scarcity

Competition, jealousy and hostility (Tragedy of the Commons) – logical to seek own advantage, settle differences by moral code, laws/regulations, education (communication)

First impressions – freedom, guns, girl, religious, success, immigrant, motherhood, patriot (culturally determined words), what foundation or source of your understanding of this term, any ethnocentricity?

Values vs. application

Look at communication styles of Americans – what conclusions would we draw

Generational differences – heroes and villains from worksheet

Mickey Mouse – race, gender, media influence

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