Week 3

Lecture notes

CO2064

Week three

Monday:

Discussion 1 leftover from last week – heros, violence

Commercials through the ages

Note new date for test one, illustrate old test, identify overall timeline and steps toward test completion

Wednesday:

OutFoxed video

Friday:

Discussion-writing 2

Above the fold exercise

Test is Posted: practice tests available, list of key terms, take-home essays (to be dealt with next week)

Next week:

Monday:
Spiral back: Cultivation Theory, Cultural Attitudes, Connect Communication and Culture
Spiral back: Bias Book – objectivity and bias, sensitivities, sociocentrism – how does fox news illustrate this, how does video clips and on the media illustrate this (planting misinformation in foreign press

Key ideas to emphasize:

textual analysis vs. audience analysis (examples – Mickey, Commercials, Gerbner)

correlation vs. causality

Wednesday:

5 key trends