Week 4

Next week:

Monday:

Comparison with Bias Book and OutFoxed

Spiral back:
Spiral back:

Bias Book – Tree Map of four catagories: What is News, what is Objectivity, what is Bias, Can News Media Reform

Genre: point of view documentary, conventions: narrator, short statements/graphics/music sequence topic related, production values: short cuts to create narrative – French, flip-flop, shut-up

OutFoxed – Tree Map of four catagories: Techniques, Former Employees, Critique of film, Concerns

planting misinformation in foreign press

Commercials through the ages: products, audience, methods, special effects

Key ideas to emphasize:

textual analysis vs. audience analysis (examples – Mickey, Commercials, Gerbner)

correlation vs. causality

Technological determinism – Gutenberg

Wednesday:

Cultivation Theory, Cultural Attitudes, Connect Communication and Culture

Website with conglomerate listing

5 key trends:

Convergence

Conglomeration

Audience Fragmentation

Hypercommmercialism

Globalization

hypercommercialism – responses to questions about newspaper advertising and costs, targeting of demographics and psychographics – use NYTimes from Sara

Tie this to audience as product and advertisers as consumers idea

Standard business model – hardware store sells hardware to people, grocery stores sell food to people, auto repair and dentists sell products and services to people. What are media selling to who. Does media create the products shown in advertising? Media makes their money from advertisers. They are selling audiences to advertisers. Chart on page 20 (powerpoint visual??)

Also newspaper questions point to audience fragmentation – customizing content is what we want, we don’t always want what other people want – allows us to be and think as individuals (chocolate vs. vanilla)

Also point out appointment consumption vs. consumption-on-demand as part

Note how these trends change the previous contrast of communication from the interpersonal model and mass media model, content senders may likely be individuals, messages may be more varied and freed of producers time demands, feedback can be more instantaneous and direct, audience can be well known to content producers and distributors