week 11

Lecture notes

Week 11

Monday
Compare ads from the past

Text analysis vs. audience analysis (inferential feedback)

Products – audiences – methods, techniques – special effects

Correlation vs. causality – advertising 50%, can track some effects by public interest advertising – drunk driving campaigns, seat belts, recycling, HIV prevention and condoms – plus limits on some advertising such as tobacco and alcohol, Joe Camel effectiveness

EPIC and the long tail

What do initials stand for?

Futuristic – applies the ideas of convergence – everything is digital,
globalization – is everywhere,
hypercommercialism – competitive with few restraints or checks,
audience fragmentation

Relationship between media and society – protecting free speech means protecting media from government interference, save us from totalitarian governments, what of entities larger or let’s say as powerful as government, government (public interest, public trust, commons) doesn’t have place in the discourse, media is a checks and balances system, what are the checks and balances beyond the marketplace

Is the future now? The long tail, use x-y axis, future of marketing for entertainment, customer is always right,

Stuff last forever, endlessly replicated

Empower of individual, consumer values rather than citizen, collective awareness and wisdom of the crowd, leads to Web 2.0 approaches

No Logo review

No Space: branded world

No Choice: brand bombing

No Jobs: discarded factories

No Logo: anti-corporate activism

Space: private/personal, commercial, shared/commons

Physical and social

Tragedy of the Commons

Wednesday

Free Speech for Sale

Friday

Space again

Discussion writing 5